HANGDONG TRADING LIMITED is an international e-commerce company established in the United Kingdom in February 2020. Adhering to the purpose of serving global online shopping customers and providing a comfortable shopping experience, it operates a wide range of products including glasses, tents, ready-to-wear, animation accessories, artworks, etc..
Currently https://www.sinogoodies.com/ is ultimately owned and operated by HANGDONG TRADING LIMITED.
Jiefanglu(Shanghai) Information Technology Co., Ltd was established in October 2014 with a registered capital of
RMB 50 million. Adhering to the concept of "Connecting with World, Goods Selling Global", we are committed
to building the company into the world's first comprehensive cross-border e-commerce service platform.
Sinogoodies Platform, the company's first and largest brand, links traditional manufacturers and foreign
trade e-commerce sellers, helping those cross-border e-commerce sellers who are trying to break through the
traditional pattern and seeking their own growth to grow and gain rapidly. At the same time, as an
influential company in the industry and the earliest domestic enterprise engaged in cross-border e-commerce
business, the platform is committed to helping small and medium-sized enterprises build and expand Internet
channels, and reduce the operating costs and inventory risks of e-commerce sellers.
After several years of vigorous development, the company has won so many honors such as the National
E-Commerce Integrity Transaction Pilot, Top 10 Cross-border E-commerce Enterprises, the Best E-commerce
Service Enterprise and so on. Now, the company is Executive Vice President Company of Shenzhen Electronic
Commerce Association, Vice-chairman Company of the International E-Commerce Association, and Executive
Vice-chairman Company of the Shenzhen Listed Companies M & A Association.
Goodies Network Technology Co., Limited was established in August of 2015.
"www.sinogoodies.com" was the first project of Goodies Network Technology Co., Limited, and was set up by
Goodies Network Technology Co., Limited with a joint effort of Huameng Communications Co., Ltd. and Shangque
Network Company, being aimed at connecting the world and selling goods globally. This project advocated to
establish Chinese brands, strong global logistics and warehousing systems, to completely overcome the
shortcomings of Chinese cross-border e-commerce.
On one hand, "www.sinogoodies.com" turns the manufacturers who can only do "1" (that is the production
process) in the traditional "6 + 1" industrial chain, into new manufacturers who can do “4” (they are
product design, procurement of raw materials, production process, and distributing) in the new industrial
chain named "3+4". Manufacturers become suppliers of "www.sinogoodies.com" and let "www.sinogoodies.com" be
in charge of “3”(they are order processing, warehousing&transportation and terminal retailing). Thus,
manufacturers and "www.sinogoodies.com" cooperate with each other in realizing "3+4" new industrial chain,
through which manufacturers can also experience more profitable processes.
On the other hand, "www.sinogoodies.com" takes cross-border e-commerce businesses as its core customers,
commits to simplify cross-border trading process, sets off a new trend of cross-border trading and frees
cross-border e-commerce businesses out from inventory backlog and weakness of logistics. The cross-border
e-commerce businesses will only be responsible for selecting goods, and the remaining tasks, including
choosing suppliers, quality control, warehousing and logistics, will be fulfilled by "www.sinogoodies.com".
The founder, Mr. Zhang Zhifeng, graduated from the Zhongnan Institute of Politics and Law (Present Zhongnan
University of Economics and Law) in 1999 majored in economic law, and later devoted himself to the corporate
legal consulting industry, mainly responsible for financing and investment projects;
In 2010, he has participated in many projects such as the cross-border e-commerce of Shenzhen Market
Supervision Bureau, the cross-border e-commerce of Shenzhen Customs, and the pilot city of cross-border
e-commerce of General Administration of Customs;
In 2011, he joined Focalprice and served as legal counsel, financing consultant, and executive director,
mainly responsible for government public relations, legal affairs, investment and financing affairs,
operation consulting etc .;
In May 2014, he received RMB 20 million in financing and established Shenzhen Jiefanglu Network Technology
Co., Ltd .;
In January 2015, he set up a comprehensive cross-border e-commerce service platform -- Sinogoodies.com.
Now he is also the general manager of Jiefanglu (Shanghai) Information Technology Co., Ltd. and the CEO of
Shenzhen Jiefanglu Network Technology Co., Ltd.